Who’s Who Directory


The VMA’s annual Who’s Who Membership Directory is the only industry publication that brings together a complete listing of all VMA members across the Asia and Pacific region. With 900 members representing more than 300 of the largest venues in the region this one stop publication is the ultimate resource for VMA members and suppliers to reference, connect and network.

The venue’s and live entertainment industry was found to have contributed an estimated $36.5 billion to Australia’s economy in direct and indirect output and supported an estimated 122,647 Full Time Equivalent (FTE) jobs. The Industry also contributed an estimated $16.7 billion in direct and indirect value add. (2020, E&Y). Collectively our member venues host tens of thousands of events annually, attracting tens of millions of patrons and billions in ticket sales.

Whether you’re looking for the manager of a venue, sourcing suppliers or simply looking to broaden your network, you will find what you are looking for in the Who’s Who. The new digital format is simple, convenient, comprehensive and cross-referenced.



Covering Australia, New Zealand and the Asia Pacific, the Who’s Who offers a fantastic opportunity to advertise your product or services.The Directory provides you with an invaluable opportunity to showcase your products and services to a captive audience.

By securing your presence in the Directory, you have the opportunity to strengthen your brand, and put it in front of senior-level venue executives with millions of dollars in buying power. The Directory is distributed direct to all VMA members – middle management all the way through to GM’s, MD’s and the CEO’s, of the VENUE INDUSTRY in Australia, New Zealand and the Asia Pacific.

For advertisers aiming at the sport, entertainment, performing arts, convention, exhibition and meetings industries, the VMA Who’s Who Industry Directory offers a uniquely well-targeted promotional medium. It is the one directory that can reach decision-makers at all levels, from middle management to chief executives, in hundreds of venues that, collectively, host tens of thousands of events attended by millions every year.


Distribution – Digital copies of the directory are distributed direct to all VMA members in Australia, New Zealand and the Asia Pacific and continue to be available to all current and new members via the  Members portal. This will ensure all members have access to the publication all year round to maximise exposure for advertisers.

MULTIPLE ADVERTISING OPTIONS AVAILABLE NOW, including premium and standard positions. Check out the 2021 Who’s Who Advertising Prospectus here or contact our sales consultants Ron Murphy on +61 (0)449 835 864 or Daniel Rutland on +61 (0)422 158 293 to talk through a tailored package that best suits your needs.


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