The Pinnacle of VMA Education – VMS & LI

Jan 11, 2024Blog, Leadership Institute, Venue Management School

Enrolment is now open for the 2024 iteration of the Venue Management Association (VMA)’s most prestigious and highly sought-after training courses; The Venue Management School (VMS) and the Leadership Institute (LI).

Why should you attend the Venue Management School (VMS)?

VMS stands apart from other training programs, as an industry-recognised educational course that caters to the unique skill set required in the venue industry. Its subjects are tailored for middle management level venue professionals as an immersive weeklong program, providing a comprehensive understanding of all aspects of venue management.

Venue professionals are multifaceted and need to be knowledgeable not only within our specialisation but across all departments to ensure safe and successful events. Regardless of your role, working in tandem with the teams across your organisation is vital. VMS covers a broad range of subjects addressing the needs of our venues as a whole from event operations and planning, marketing, finance, ticketing, venue design, safety and risk management, customer service and so much more.

Combining 35 industry-specific subjects delivered by 23 specialist instructors, VMS is the stepping-stone you need to level up your career.  Gain insights, expertise, and a comprehensive understanding of all aspects of venue management, positioning yourself as an industry leader of tomorrow.


Why should you attend the Leadership Institute (LI)?

LI, on the other hand, focuses on developing leadership skills and strategies specifically tailored for senior executives and managers of the industry. LI features workshops, case studies, and interactive sessions led by executive level Instructors covering topics such as effective decision-making, communication, and strategic planning strategies, with the aim to help participants focus their leadership traits and abilities.

Regardless of the type of venue we operate, we are united by our shared commonalities and similar day-to-day challenges. At LI you can expect to engage in meaningful conversations, both formal and informal, about the issues we all face.

You will connect with peers who not only understand your journey, but can help you shape it. This coming together of like-minded professionals underpins the knowledge gained at this specially designed industry program.


What are the benefits of early enrolment?

  • Secure your spot now to ensure you won’t miss out for another year.
  • Be first in line to receive your course notes.
  • Strategically allocate any remaining training budgets for this financial year.
  • Gives you ample time to back fill your responsibilities, ensuring a seamless workflow during your short absence.

Momentum for VMS and LI has continued to build over the past two years, with both programs reaching capacity, necessitating the creation of waitlists. Early enrolment secures your spot in these prestigious programs for 2024 and allows you ample time to plan for attending School.

Click here to download the prospectus to start the discussion about attending School or LI today!

To enrol in the Venue Management School and apply for the Leadership Institute, please visit and complete the online registration form. Spaces are limited, so we encourage you to secure your spot now.



Past attendees share their experiences.

“VMS has provided me with the ability to engage with and learn from industry leaders across a range of significant venue management subjects. The exposure to such a diverse educational environment has provided me with greater knowledge of venue management that I have been able to take back to my workplace and continue to use throughout my career.”  -Anna Fowler, Club Operations Executive, Melbourne Cricket Club

“The connections that I have been able to make through the Venue Management Association and its school are unparalleled in any other setting. Incorporating professional development, networking, and peer review in an open forum is hard to do, but the VMA has achieved this and more. I would highly recommend any organisation to leverage this tool to their advantage as the outcomes can only improve their business.” – Anthony Chin, Senior AV Project Manager, ASM Global – ICC Sydney

“The Leadership Institute provides an extraordinary opportunity to engage with venue colleagues and industry experts. The program offers invaluable insights from influential leaders, presenting a dynamic curriculum enriched with real-world examples and experiences. The wealth of knowledge shared by passionate individuals creates a rewarding and enlightening experience.” -Gemma Hansen, Head of Retail Food & Beverage, VenuesLive Management Services – Optus Stadium


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