Established on 6 August 1992, the Venue Management Association (Asia-Pacific) Ltd has been serving the industry for over three decades.
Empowering the people behind the places that bring us together
For over 35 years, the Venue Management Association (VMA) has been the peak body representing venue professionals across the Asia-Pacific. From stadiums to showgrounds, performing arts centres to convention hubs, we exist to support, connect, and elevate the people and organisations who shape the experiences our communities remember.
At our core, we are a hub for professional development, industry standards, and lifelong connection — empowering our members through education, leadership, and collaboration.
We exist to support every professional in the venue ecosystem — providing the knowledge, tools, and networks that fuel individual careers and collective progress.
We do this through:
We see a future where venue professionals are not just service providers — but strategic leaders shaping culture, economy, and community across the Asia-Pacific.
Incorporated on the 6th August 1992 the Venue Management Association (Asia-Pacific) Ltd was created to pursue the following purposes.
To promote cooperation and mutual assistance between persons and organisations associated with public venue management.
To provide education and training and to assist in the establishment of educational programmes and courses for persons involved in public venue management.
The VMA is governed by a Board of ten Active Members and two Allied Non-Executive Members who are elected by our VMA Members. Board Directors serve for a three-year term and may nominate for re-election if they wish. Each year, the VMA Board elects from within its own ranks the statutory positions of VMA Chair (President); Chair-Finance, Audit & Risk Committee (Treasurer); Chair-Membership Committee; Chair-Professional Development Committee (VMS and IVSS representative); and Chair-Congress Committee. These statutory positions form the Executive Committee, with all other Directors serving on one or more of those committees as allocated.
Phil King is the Managing Director at Ticketek Australia.
His previous role was General Manager of the Adelaide Entertainment Centre and Coopers Stadium, which encompassed the overall managerial responsibility for the operational and commercial aspects of both venues.
Prior to moving to Adelaide, Phil was the Director of Live Entertainment at the International Convention Centre Sydney (ICCS) from 2016 to 2018 and was part of the pre–opening team. From 2011 to 2015 Phil was the Commercial Manager at Qudos Bank Arena (QBA), Australia’s largest indoor arena. Prior to working at QBA, Phil was the Commercial Manager at Suncorp Stadium, widely regarded as the best rectangular venue in Australia, working there from 2004 to 2011.
Phil commenced in the venue management industry at Marvel Stadium in 2001 (formerly Colonial Stadium). Phil is well recognised as a Senior Venue Management Professional with more than 18 years experience across Stadia and Arenas. Phil is an Accredited Venue Manager (AVM), and an alumnus of the inaugural Venue Management School’s Graduate Institute Program, a current instructor at the Venue Management School and a VMA Board Member from 2017 to 2020.
Malu Barrios has spent over 20 years at Director level in the events industry; developing and implementing venue management strategies across a variety of major convention centres and event venues throughout Australia.
She is a seasoned Legends Global executive, having successfully launched three of the global venue management group’s facilities prior to undertaking her current role of Director of Event Services at ICC Sydney.
Malu previously held the position of Events Director of the Brisbane Convention and Exhibition Centre, General Manager of the Darwin Convention Centre, and General Manager of Sydney Exhibition Centre @ Glebe Island, where she ensured the seamless transition of events from the interim facility to ICC Sydney. Malu was also associated with the Royal Agricultural Society of NSW as General Manager of the Sydney Showground where she contributed to great cultural and corporate change within the organisation.
Malu was an instrumental member of the ICC Sydney opening team and has since overseen the delivery thousands of world class events since it’s opening in December 2016.
In her role as Director of Event Service, Malu oversees the teams involved in ICC Sydney’s event planning, event operations, customer service and live events. Her team is often considered to be the engine room of ICC Sydney, working hand in hand with clients to bring their extraordinary event visions to life.
Under her guidance, ICC Sydney’s operations have gone from strength to strength and have been recognised with numerous industry accolades. This includes the Exhibitions and Events Association of Australasia (EEAA) Best Venue Team in 2018 and 2019 and being awarded the Best Event Venue – Capacity over 1500 from the prestigious Meetings and Events Australia (MEA) 2019 National Awards, amongst others.
She has a global reputation for being a first-class leader and is well recognised for her expertise and advocacy of business events and venue management. Malu was recognised as the inaugural Unsung Hero of the event and exhibition industry by the EEAA in 2017 for her significant contribution over many years.
Brett currently serves as the Head of IT Infrastructure at Arts Centre Melbourne.
He is a long-standing VMA Member and has had the unique opportunity to combine his passion for our industry alongside a 20-year career in the technology sector.
With a background in ticketing technology, including roles with Ticketek, Moshtix, and Ticketmaster, Brett has significant experience working with venues and major sports and music events throughout Australia.
In 2017, Brett transitioned to the nonprofit sector, joining Cohealth, a leading community health organisation in Victoria. Heading up the technology department, he oversaw the implementation of corporate and service delivery solutions across multiple facilities in Melbourne’s western suburbs.
Since 2019, Brett has been instrumental in leading IT infrastructure operations at Arts Centre Melbourne, leveraging his corporate IT expertise and event technology background to support the organisation’s mission in a values-driven environment.
Heather is currently the Head of Event Operations & Planning at the Sydney Opera House and has over 30 years’ experience in event management across the arts and culture industries. Her extensive expertise includes experience in operational strategy development and implementation, budgeting and leadership management. She has a wealth of practical technical experience and has successfully managed tours into a wide variety of performing arts centres across a multitude of international venues.
At the Opera House they deliver over 2,000 performances and events annually. Heather is responsible for the stewardship and oversight of all event activity, including the planning and execution of events and the design & implementation of policies, systems & procedures. Heather’s work as an event professional started in Adelaide 30 years ago where she was a stage manager for the Adelaide Festival Centre and State Theatre Company SA and then moved into Production & Event Management.
This has seen her work extensively nationally and internationally with some of the country’s most well–known Choreographers and Directors. Before joining the Opera House,Heather worked on a range of events including APEC 2007, Sydney Olympics Opening & Closing Ceremony and City of Sydney Millennium New Year’s Celebrations. She has worked for many of Australia’s major arts companies including Opera Australia, Sydney Festival, Bell Shakespeare, Ausdance, PerformingLines, Meryl Tankard Australian Dance Theatre and Belvoir.
Anthony Duffy is the owner and Managing Director of VIPeople, having contributed to the venue industry for over 30 years at some of Sydney’s iconic sports and entertainment facilities, prior to commencing VIPeople in 2001. Anthony brings a wealth of experience to the VMA Board; as a Member since the VMA’s inception, having previously served a 10–year term on the VMA Board and through his current role (21–years) as a member of the Venue Management School Committee.
In addition, Anthony was previously both the Venue Management School Chair and the Dean of the Leadership Institute, and represents the schools as a member of the VMA’s Professional Development Committee. Anthony’s recognition from within the industry include:
Helen Fairclough is a highly successful non-executive board director (MAICD), mentor and global senior executive skilled in strategy, governance, venue management, change, transformation, people & culture and consultancy. Helen serves as a non-executive director of the Venue Management Association (Asia Pacific), is a former non-executive director and a current executive council member of the Victorian Chamber of Commerce & Industry, and a member of the board of directors for the Australian American Chamber Commerce (San Francisco) and former chief operating officer of Melbourne Convention and Exhibition Centre (MCEC).
Helen’s expertise in the Venue Management industry has been honed over thirteen-plus years tenure at Crown and the Melbourne Convention and Exhibition Centre, more recently overseeing operations and facilities, and asset management, including involvement in large-scale infrastructure and PPP projects. She has extensive experience in ensuring venues and their employees meet ever-changing customer expectations while adhering to regulatory and compliance standards.
Helen returned to her hometown Melbourne, Australia from California, USA to join MCEC in 2014 as their Director of People and Culture, culminating in her appointment as the Chief Operating Officer in 2021. Prior to MCEC, Helen was leading global human resources strategy and talent management for Chevron Corporation in San Ramon, California.
Her career showcases diverse expertise across multiple domains and industries, providing Helen with a global perspective spanning not-for-profit, Government and public sector, professional services, resources/energy, advertising, industry associations, chambers of commerce, gaming, hospitality and events, insurance, IT/technology and manufacturing, in Australia and with multinational corporations overseas. Helen also pursued a Masters of Entrepreneurship and Innovation from Swinburne University of Technology.
When she’s not attending a board meeting, mentoring or advising you’ll find her in the front row at a gig, exploring Melbourne’s eclectic culinary culture, travelling or showcasing her passion for staging and interior design in her location hire property.
Daryl Kerry, the Managing Director of VenuesLive Management Services, brings over 30 years of unparalleled expertise in venue management, events, hospitality, and catering. His illustrious career trajectory underscores his unwavering dedication and commitment to the industry, encompassing more than three decades of active involvement in all aspects of venue management.
Daryl has been instrumental in delivering market-leading turn-key operational solutions for a number of iconic venues, including Optus Stadium, Accor Stadium, CommBank Stadium, and Industree Group Stadium. His extensive experience and strategic vision have positioned these venues at the forefront of the industry.
Daryl’s tenure at Stadium Australia (now Accor Stadium), stretching over two decades, showcases a profound understanding of venue management, operational intricacies and event management. From spearheading the opening of Stadium Australia to orchestrating Olympic planning and operating the venue for the Sydney 2000 Olympics and Paralympics, Daryl’s contributions have been pivotal in shaping the success of this iconic venue. Daryl was also instrumental in transitioning Stadium Australia from private to public ownership which underscores his adeptness in navigating complex governance structures and driving strategic initiatives.
Daryl also played a key role in opening Optus Stadium and establishing a business model that has garnered national and international acclaim. Under his leadership, Optus Stadium has become one of the premier stadiums globally.
Currently, Daryl oversees all operations of VenuesLive and is committed to continuing to deliver unforgettable customer experiences and highly customised solutions for all clients in the venue, events and hospitality and catering industries.
Adam Lister is the Group general Counsel at Legends Global.
Stuart is Director, Strategy and Partnerships at VenuesWest.
Stuart has been involved in the event and venue management industry for 18 years, working for various venue management organisations in both Perth and Auckland. Stuart has a broad range of experience in venue types from community sporting facilities, major stadium to performing arts and conference centres.
Stuart has either secured or delivered a broad range of event content from FIFA World Cup Qualifiers, stadium concerts, international sporting tests, major music festivals, international conferences to the performing arts theatrical seasons and festivals.
Having held both senior level operational and commercial roles during his career, Stuart’s brings a unique insight into the value chain for venue management organisations securing and delivering events.
Stuart has a strong background in venue and event operations with a key interest in patron safety, risk management and emergency response.
Steve has four decades of experience within the Hospitality and Events industry, 3 decades focused on the technology side of the business.
Steve is currently Chief Innovation Officer at Momentus Technologies, the world’s leading venue and event management provider. He has also held leadership roles in event tech companies such as EventBooking, Oracle (formerly Micros-Fidelio), and Stova (formerly Aventri).
In 2023, Steve was awarded the Allied Professional of the Year Award at the Venue Management Association Asia Pacific (VMA) conference in Australia, and that same year was also recognized by Eventex as one of the Top 50 Most Influential People in Event Technology.
In 2022, Steve was awarded the Outstanding Contribution Award at the Event Tech Live Awards, and inducted to their Hall of Fame. He was also given the IAVM Chair’s Citation that year for his contribution to the Association.
He is a Certified Venue Executive, achieving this accreditation through the International Association of Venue Managers (IAVM) in 2022. Steve is the first member who has never actually worked in a venue to achieve this accreditation in the 30+ years it has been available.
Steve is very involved in giving back to the industry and is currently an Instructor at both the IAVM and VMA annual venue management schools they conduct; a lecturer at the Association for Global Convention Centers (AIPC) Academy; and a lecturer at the Convention Centres of Canada (CCoC) Academy. He is also a current Board member for the VMA and a member of multiple committees with IAVM.
Steve was accredited as an Adjunct Professor with Florida International University in 2022 and delivered a full 15-week curriculum on Event Technology Management. He also sits on the Customer Experience Advisory Board for Lindenwood University.
Over the past 20+ years, Steve has spoken in over 25 countries on topics related to the industry, with a focus on technology.
Megan O’Reilly is the Chief Operating Officer at Melbourne Park, where she plays a pivotal leadership role in the operation and ongoing transformation of one of the world’s premier
sporting and entertainment precincts. As a key member of the M&OP Executive team, Megan oversees Venue and Precinct Operations, Australian Open delivery and the Tennis Australia partnership, Customer Experience, Food and Beverage, Hospitality Services, Infrastructure and Facilities Management, Safety, Risk and Security, Capital Works, and long-term Master Planning.
At the core of Megan’s role is a commitment to operational excellence, innovation, and creating exceptional experiences for all guests, clients, and partners. Her passion lies in building future- ready venues that continue to lead on the global stage.
With a background spanning multiple industries – including stadiums, sport, entertainment, mining, retail, hospitality and the not-for-profit sector – Megan brings a broad perspective and deep expertise in strategic leadership, commercial performance, and customer-first thinking. She holds a Bachelor of Commerce and a Bachelor of Economics, alongside qualifications in fitness, Pilates and nutrition, reflecting her holistic approach to leadership and wellbeing.
Megan has previously served on the VMA Mentor Program Committee, where she actively supported the development of emerging venue professionals. Her commitment to nurturing future leaders remains a personal priority, and she is passionate about providing meaningful pathways and opportunities for the next generation of talent within our industry.
Through service on the VMA Board, Megan hopes to contribute to the ongoing elevation of the venue management profession across Australasia. She brings a future-focused mindset and a belief that our industry is at a pivotal moment — requiring strategic leadership that not only responds to change but actively shapes it. Her experience delivering high-impact major events, managing complex stakeholder environments, and leading transformation programs positions her to provide strong contributions to the direction and growth of VMA.
She is particularly interested in how VMA can continue to build global relevance and thought leadership, evolve the skills and capabilities of venue professionals, and embed diversity of
background, perspective and experience at every level of the association. Megan also believes that having representation from Melbourne Park — a globally recognised, multi-venue precinct
— brings important insight and scale to the Board table.
Megan’s leadership style is collaborative and values-led. She brings curiosity, clarity, energy and heart to everything she does, and would be proud to serve and represent the VMA community.
Meagan Walker is a seasoned leader with over 25 years of experience in venue management and the live entertainment industry, having shaped operations at some of Australia’s most iconic venues. As Group Director – Arena Operations (APAC) for Legends Global, Meg oversees the strategic and operational excellence of premier venues including Qudos Bank Arena (Sydney), Brisbane Entertainment Centre, Newcastle Entertainment Centre, and RAC Arena (Perth), serving as both a brand ambassador and a driving force behind world-class experiences.
Her career spans pivotal roles such as Venue Manager of the Palais Theatre and General Manager of Rod Laver Arena and General Manager -Touring where she led content and operations within Melbourne Park’s entertainment and sports precinct. Known for her strategic vision and collaborative leadership, Meg excels at balancing stakeholder needs from promoters and government authorities to patrons and venue owners, while delivering commercial success and unforgettable audience experiences.
Beyond operations, Meg is deeply committed to mentoring the next generation of venue professionals. She fosters a culture of growth and empowerment within her teams, helping individuals achieve personal and professional milestones. Her influence extends across the industry through her long-standing involvement with the Venue Management Association (VMA), where she serves on the Board and the Professional Development Committee. A passionate educator, Meg has instructed at the Venue Management School (VMS) since 2007 and was a guest international lecturer at the Graduate Institute in Oglebay, USA. . In addition, Meg is a past member and Chair of the VMA’s Venue Management School Committee
Meg’s dedication to professional development and industry education reflects her belief that strong mentorship builds resilient teams and future-ready leaders. Her legacy is not only in the venues she’s helped shape, but in the people she’s inspired along the way.
The VMA would like to acknowledge those Members who have been awarded with Honorary Life Membership of the Association in recognition of long and dedicated service to the VMA and its Members:
The Lifetime Achievement Award was established in 2018 to recognise those Members who have made a significant contribution to the Association and/or significant professional contribution to the venue management profession and industry in the Asia and Pacific region.
2018
2019
2023
2024
2025
The Tim Worton Award was established in 2022 to recognise those Members who have made a significant contribution to the educational outcomes of the Association and/or significant professional contribution to the educational outcomes of the venue management profession and industry in the Asia and Pacific region.
2022
2024